William (Bill) Moggridge

William (Bill) Moggridge,
a British industrial designer, is co-founder of the Silicon Valley-based design firm IDEO. He helped design what was arguably the first laptop computer, the GRiD Compass. He advocated user-centered design process in product development cycles and also worked towards popularizing interaction design as a mainstream discipline.

Moggridge is also the author of Designing Interactions, published in October 2006. ISBN 0262134748

He has also been involved in design education in the United Kingdom and the United States; he has taught at the Royal College of Art, the London Business School and Stanford University.